High-net-worth (HNW) families and individuals often lead dynamic and complex lives, balancing professional commitments, personal interests, and diverse family priorities. According to Julius Baer’s Lifestyle Index, HNWIs are shifting toward experiential spending, prioritising meaningful travel and leisure activities that align with their personal values. This includes sustainable travel and experiences that combine luxury with impact, such as philanthropic or ESG activities.

Research highlights the increasing demand for personalised concierge and lifestyle management among HNWIs. A 2023 report by Knight Frank[1] indicated that 69% of ultra-high-net-worth individuals (UHNWIs) are focused on safeguarding their wealth and legacy, with concierge services playing a vital role in achieving these goals.

A structured approach to concierge services focuses on defining annual activities, reporting frameworks, and payment schedules to meet family needs. Luxury lifestyle consultancy Quintessentially[2] reported a 30% rise in demand for bespoke concierge services post-pandemic, reflecting a shift towards outsourcing complex personal and professional tasks.

In this article, we ​highlight how partnering with providers who offer a breadth of knowledge and support across concierge and lifestyle services can give tailored support that ensures seamless management of daily responsibilities, luxury assets, and long-term goals.

The demand for concierge and lifestyle needs

  • Emigration assistance: Supporting families with relocation logistics, immigration processes, and integration into new communities, ensuring a smooth transition across jurisdictions and enabling mobility overseas for HNWIs.
  • Global travel assistance: Offering bespoke travel planning and comprehensive logistics management, tailored to the specific needs and preferences of each client. Covering everything from creating luxurious itineraries with exclusive accommodations, private jet charters, and bespoke experiences, to managing last-minute changes or unforeseen circumstances.
  • Property oversight and management: HNWIs require comprehensive property management, ensuring residential and investment properties are meticulously maintained, staffed, and financially overseen. This includes scheduling regular maintenance, managing staff like security and housekeepers, and handling budgeting for upkeep, taxes, and insurance. Additionally, it involves ensuring compliance with local regulations and optimising rental income or investment returns, providing peace of mind and protecting the value of each property.
  • Family support: Engaging with families on a deeper, more personal level to address unique needs. This can cover anything from university arrangements for children or support for hobbies like equestrian activities or specific sports.
  • Luxury asset management: Expertise in overseeing and maintaining luxury assets collected and owned by a HNW family. This could include anything from aircraft, marine vessels/yacht management and high-value art collections, ensuring proper care, compliance, and insurance.
  • Private banking and tax support: Coordinating with private banking institutions and providing insights into global tax planning to optimise financial outcomes.
  • ESG integration: Advising families on how to embed ESG principles into wealth planning and investments, aligning financial strategies with sustainable values.

The Belasko solution

At Belasko, we provide comprehensive concierge and lifestyle management services, designed to enhance the lives of our HNW clients. Our key offerings include:

  • Lifestyle and travel planning: Crafting bespoke itineraries and managing travel logistics with precision.
  • Technology and data security: Implementing robust systems to safeguard sensitive family information.
  • Reducing friction in everyday life: Streamlining administrative and operational tasks to allow families to focus on their passions and priorities.
  • Family education and governance: Providing guidance on succession planning, financial education for the next generation, and establishing effective governance structures.
  • Administrative and personal support: Handling everything from scheduling and correspondence to arranging bespoke services and events.
  • Art and collectibles management: Offering expertise in curating, insuring, and managing high-value collections.

Enhancing everyday life

By offering a blend of practical support and personalised services, we ensure that HNW families can focus on what matters most—their goals and passions as well as wealth preservation and enjoyment. Whether navigating complex tax regulations, managing luxury assets, or integrating ESG values into wealth planning, our team is committed to taking the friction out of everyday life and providing exceptional value.

Through our holistic and tailored approach, Belasko delivers peace of mind, enabling families to embrace opportunities and enjoy a fulfilling lifestyle with the confidence that every detail is carefully managed.

If you’d like to find out how we can support you, get in touch with Ross Youngs ([email protected]).

[1] https://www.knightfrank.com/wealthreport

[2] Quintessentially Lifestyle Trends Report: https://www.quintessentially.com